Without conducting a thorough analysis of the website in question, it’s difficult to say for certain what specific SEO issues may be affecting its organic ranking. However, we can provide some general suggestions of potential areas that may be causing problems for your website.
Technical SEO issues: There may be technical issues on the website that are preventing it from being properly indexed by search engines. This could include problems with the website’s structure, broken links, or missing meta tags.
Content Quality: The website’s content may not be of high quality, this can lead to a low engagement rate, high bounce rate and low conversion rate.
On-page SEO: The website’s on-page SEO may not be fully optimized. This could include problems with title tags, meta descriptions, and header tags, as well as issues with keyword targeting.
Backlinks: The website may not have enough high-quality backlinks pointing to it. Backlinks are important for SEO as they signal to search engines that other websites consider your content to be valuable and relevant.
Mobile-friendliness: The website may not be mobile-friendly and this can negatively affect its ranking on mobile search results.
Website Speed: The website may have slow loading time, which can negatively affect the user experience and lead to a lower ranking.
It’s important to note that these are just some potential issues that may be affecting the website’s organic ranking and more research is needed to identify and address the specific problems that are impacting the website’s performance.